About

We're not here to help you do more.

We're here to help you do you better.

You’ve built the business. You’ve grown the team.

But at some point, success started to feel… misaligned.

You’re still in the weeds. Still the bottleneck.

Still wondering why more isn’t feeling like enough.

We’ve lived that story, and helped hundreds rewrite it.

My Mission

To help scale-stage founders lead with clarity, build with strategy, and exit on their own terms without sacrificing their sanity, values, or joy.

Meet Our Award Winning Founder and

Transformation Philosopher in Chief

Toni C. Eastwood OBE, MBA

Toni brings more than credentials.

She brings lived experience, strategic depth, and unshakable support.

She's seen what happens when leaders hit their ceiling,

and she knows exactly how to get them through it.

Toni’s 30+ year career in leadership and transformation has helped CEOs, founders, and global changemakers find alignment at the deepest levels, grounding vision into real-world execution.

Toni blends strategic precision with fierce empathy, helping founders reconnect to their leadership voice, and build from alignment. She's built a model that fuses identity, purpose, and

performance into a single, liberating pathway.

We do this because we believe your next chapter deserves more than recycled strategies

or shallow fixes. You’re not here to hustle harder.

Why We Built Liberate to Lead

Because most founders don’t need more information.

They need space, structure, and strategic partnership to evolve as leaders and grow businesses that don’t trap them. This isn’t coaching.

This is your reset, your next chapter, built on truth.

MEET Our brand ambassador & finance expert

Ian Stewart ACIB

Ian brings a rare blend of strategic clarity and real-world financial mastery, grounded in over 30 years of corporate and entrepreneurial excellence.

Ian knows firsthand what it takes to navigate growth and achieve extraordinary results.

Founding, scaling, and profitably exiting his own multi-million-pound business

His approachable, results-driven guidance is the ultimate prize for businesses seeking practical strategies and sustainable, profitable growth.

MEET Our HR and Leadership Lead Mentor

Kelly Shepherd

Kelly's professional journey is marked by a significant contribution to SMEs and large corporations, where she has implemented strategies that foster organisational growth and enhanced performance.

Kelly's approach is comprehensive, encompassing a variety of specialised areas. 

With experience across a range of sectors:

·       Advanced Manufacturing

·       Engineering

·       Health

·       Wellbeing

·       Finance

·       Human Resources

·       Sustainability

Kelly Leads Our Leadership and Sustainability Programmes

MEET Our Culture & Leadership Specialist

Andrea Burns

Andrea is an experienced leadership coach and cultural transformation specialist, with a strong background in business development across IT, training, and engineering sectors.

She has consistently driven improvements in human performance, employee engagement, and organisational culture, always blending practical commercial insight with values-based leadership.

Over the last decade, Andrea has worked closely with leading organisations including the Ministry of Defence, Waitrose, BAE Systems, Cognita Schools, St. James’ Schools, and the National Health Service.

Notably Andrea supported significant cultural renewal initiatives at Great Ormond Street Hospital.

Imagine having direct access to the brilliance of seasoned experts who've not just theorised success but have actually lived and achieved it. Toni's team are uniquely positioned, bringing decades of hands-on experience, proven success stories,

and practical wisdom directly to your business journey.

Partnering with us isn't just choosing mentorship; it's unlocking an exclusive opportunity - one that transforms ambition into your everyday reality, effortlessly elevating your business and life beyond ordinary success.

Ready to learn more?

Start with a no-pressure conversation to explore if this is your next move.

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